For independent dental practices in London

12 Signs Your Dental Patient List Is Quietly Costing You Money

Give the list a quick scan to begin with and then run through it before you next message your patient list. 12 checks, about 45 minutes, no expertise needed.

• 12 checks
• About 45 minutes
• Check 1 today

0 of 12 done

Your patient list itself

1. Count how many patients on your system haven't been seen in 12 months or more. 5 min
2. Work out roughly how many of those patients have never asked about clear aligners. 5 min
3. Check your website's hygiene and exam prices match what reception actually charges today. A practice that finds its own price wrong on a page will not hear another word you say. 5 min
4. Check whether a report exists from your last patient campaign, or whether nobody ever looked at the numbers. 5 min

Who's actually running it

1. Most people skip this Check whether your recall software's automated messages are switched on, not just installed. Most practice software ships this as standard. The tool almost never fails; the follow-through does. 2 min
2. Name one person in the practice who is responsible for your patient list this month. 2 min
3. Check what you currently pay, if anything, for a recall tool nobody is actively using. 5 min
4. Check whether whoever answers your phone would know a patient campaign was running. 2 min

Before you send anything

1. Check the date of your practice's last Google Business Profile post. 2 min
2. Check whether patients are asked for a Google review after a good appointment. 2 min
3. Check whether any patient message you've sent had a closing date attached to it. 5 min
4. Check whether you have a written note of your lawful basis for messaging patients you haven't seen in over a year. This is health data. It costs nothing to check now, and it's the one item that can't be undone once a message has gone out. 5 min