fidesq. Get in Touch

In-Chat AI Apps & Plugins

Your quote or booking step, inside ChatGPT, while the customer is still asking

People now ask ChatGPT and Claude what a heat pump, solar panels or new windows would cost them, and ChatGPT can suggest an app in the conversation when one can help. We build that app for your business. It turns the questions people ask before buying into qualified enquiries: a real estimate from your own prices and rules, then a clear next step to you. For UK firms that want to be early to a new channel. The next step is a 20-minute call.

Book a 20-minute call How it works →

Opportunity check

£495

Opportunity check, credited against the build if you go ahead.

2AI assistants from one build: ChatGPT and Claude
1Job done properly: a quote, a booking or a reorder
0Payments taken inside the chat. Customers pay on your own site
3Builds at the launch rate, each with a published case study

What changed

What is an app inside ChatGPT or Claude?

It is a small piece of software that ChatGPT or Claude can call during a conversation. OpenAI calls them apps and plugins, and Claude calls them connectors, but the idea is the same. When a customer asks something your business can answer, the assistant uses your app and shows the result as a card in the chat: a price, a free slot, a next step. The answer comes from your figures, not from whatever the assistant can find on the web.

Customers can open an app by name, find it in the directory, or have ChatGPT suggest it when it fits what they are asking. Both directories are new and still filling up. Very few UK firms with a quote or booking step have an app in them yet.

An example

What does it look like for a customer?

A tenant in Bristol asks ChatGPT what an end of tenancy clean costs for a two-bed flat. Today they get a vague range and a list of names to ring. With your app, they get your price for that job and your next free slot, in the chat, with a button to book on your site. The customer has an answer before they have opened a second tab.

  1. 1

    They ask

    In their own words, in ChatGPT or Claude, the way they would ask a friend.

  2. 2

    Your app answers

    It asks only what the job needs, then shows your price, what is included and when you can do it.

  3. 3

    They book with you

    One click to your own booking or checkout page. The customer and the payment are yours.

Who it is for

Which businesses is it for?

UK firms with high-value jobs, where buyers want an estimate or a decision before they get in touch. The app answers those questions first, so the enquiries that reach you are already qualified.

  • Heat pump and solar installers: the cost after the grant, the running cost against current heating, and whether the home is likely to qualify.
  • Windows, doors and home improvements: a price range for the job and what changes it, before anyone books a visit.
  • Lead-gen and comparison sites: a first answer inside the chat, with the enquiry passed to you.
Not a fit if your customers can book without needing a number or a decision first. A booking button on your site does that job. In that case the AI Implementation review is the better first step, and we will say so on the call.

Featured use case

Heat pump cost calculator

Most air source heat pumps cost over £11,000 before the grant, so buyers want two answers before they book a survey: what would I pay after the grant, and would it cost less to run? Our tool answers both from government figures, then sends them to a certified installer. That is the pattern: a high-value job, a question to answer first, then an enquiry.

See the heat pump calculator →

Why now

Why be early?

Every new channel rewards the firms that turn up first. Early websites, early Google listings and early review profiles all built a head start that latecomers paid to catch up on. AI apps are at that stage now. The directories are new, the categories are thin, and the firms that are there first get to learn what works while it is quiet.

What we will not promise. Nobody controls when ChatGPT suggests an app, and OpenAI and Anthropic review every app before it is listed. We build to their rules, submit for you and handle the review, but we cannot guarantee a listing or a number of customers. Being early is a sensible bet, not a certainty, and we would rather you knew that before the call.

How it works

From first call to a live app

  1. 1£495, credited

    Opportunity check

    We look at what your customers ask, what you could answer in the chat and whether an app is worth building for you. You get a written recommendation either way. £495, credited against the build.

  2. 2

    Build and test

    One app, one job, built from your real prices and rules, with a clear result card. We test it in ChatGPT and Claude with you before anything is submitted.

  3. 3

    Submit and look after it

    We submit it to both directories and handle the review. After launch, you get usage reports and we keep your prices and listing up to date.

Prices

What does an AI app cost?

Opportunity check

£495

Whether an app is worth it for your business, what it should do and what it would cost. Credited against the build if you go ahead.

Build

Priced by what the app does.

  • Quote app, £3,500: a price or estimate from your own prices and rules.
  • Quote and booking, £4,500: adds real free slots from your booking system.
  • Connected, £6,000: adds customer logins, account reorders or several jobs in one app.

Launch rate: £2,500 for a quote app, for three builds, in return for a published case study. Three months of Grow included.

50% to start, 50% when it's live on your website. Listings in ChatGPT and Claude follow, on OpenAI's and Anthropic's review times. If it hasn't brought you 3 tracked enquiries within 90 days, we keep improving it free for another 90 days.

Care

  • Keep live, £195 a month: hosting, checks that it is working, price updates, and resubmission when the platforms change their rules.
  • Grow, £750 a month: everything in Keep live, plus monthly usage reports, listing improvements and changes to what the app does.

No long contract.

Want to know what AI already says about your business before you build anything? That is the AI Visibility Audit.

Our own tool

Try one we built ourselves

Our own tool is a heat pump cost calculator for UK homes. It works out what an air source heat pump costs after the grant, compares running costs with your current heating and points you to MCS certified installers. Every figure shows its source and the date we checked it. You can use it on our site now. The same tool is in testing for ChatGPT and Claude, and you can see how its result card looks inside a chat. We will link to the listing once it is live.

Try the heat pump cost calculator See it inside a chat →

FAQ

Questions about AI apps

Does one app work in both ChatGPT and Claude?
Yes. Both use the same open standard for apps, so we build once and test in both. Each platform has its own review, which we handle.
Can you guarantee ChatGPT will suggest my app?
No, and nobody can. ChatGPT decides when to suggest an app, and both platforms review apps before listing them. We build to their rules and give your app the best chance, then report on how it is used.
Do customers pay inside ChatGPT?
No. The app gives the price and the next step, and the customer books or pays on your own website, so the customer relationship and the payment stay with you.
What customer data does the app collect?
Only what the job needs. A quote might need a postcode and the size of the job. Where the job allows, we design the app to collect no personal data at all, and we agree this with you before we build.
What if my prices change?
Your prices live in one place in the app. On the care plan we update them for you. Without it, we can show you how, or update them at an hourly rate.
How is this different from your AI Visibility Audit?
The audit measures what AI assistants already say about your business and how to improve it. An app goes further: it puts your own prices and booking step inside the chat, so the answer comes from you.

Three builds at the launch rate

Book a 20-minute call

We will tell you whether an app makes sense for your business, what it would do and what it would cost. If it is not a fit, we will say so.

Or email [email protected] and we reply within one working day.