AI training for teams
AI training for teams in London and across the UK, built on your own work
Your team already uses AI. This makes what it produces good enough to sign off. Every session runs on your own briefs, drafts and reports, taught by a marketer, so the team leaves with a way of working it uses on Monday rather than a memory of a demo.
For agencies, marketing teams and owner-led businesses. Half day in person for up to 20 people, £1,200, in London and on site across the South East and the Midlands; two hours remote for up to 15, £750, anywhere in the UK. The next step is a 20-minute call.
Half day in person
£1,200 £2,000
Up to 20 people, built on three pieces of your team's live work. Three places a month at this rate.
Why this training
More drafts, faster. More time checking them.
Your team has probably sat through a generic AI course. They use ChatGPT or Claude every day. What nobody agreed before the tools arrived is what good looks like, so the drafts arrive faster and the checking takes longer. The fix is a shift in how the team works: stop treating AI as a search engine, and start briefing it like a capable new starter who knows nothing about your business.
Where it goes wrong
- Client content going out flat. Technically fine, sounds like everyone else, and the client has started to notice.
- A report that explains a number with a reason nobody checked. The commentary reads well and the "why" was invented.
- Tone drift. Phrases the brand would never use, arriving in every third draft.
- Claims without a source. A statistic, a comparison, a promise, and no one can say where it came from.
What changes after the session
- One way of briefing, written the same way by everyone, so the draft that comes back is the draft you asked for.
- A tool that works from your material, your voice, your facts and the ASA and CAP rules, not whatever it remembers from the internet.
- A five-point check every draft passes, with a named person signing it off before it goes out.
Who it's for
AI training for agencies, marketing teams and small businesses
For teams that already use AI and want what it produces to be good enough to send. The person who books it signs off the checklist afterwards. The team brings the work.
Agencies
Content, account and creative teams whose AI-assisted client work is going out flat. Often run as part of onboarding when we're already building something for the agency, then again as the team's use grows.
In-house marketing teams
Marketing and communications teams at UK firms and charities. The head of marketing books it; the team brings a brief, a draft and a report.
Owner-led businesses
The owner and whoever writes, quotes and replies to enquiries, in firms of 2 to 50 staff. Usually the two-hour remote session, built on the emails and proposals you send every week.
Formats and prices
AI training for teams: three formats, one method
Every format starts with a pre-event interview and runs on your team's own work, in ChatGPT or Claude, whichever the team already uses. Three places a month at the launch rate for each format, then the standard rate until the next month. Invoiced by Fidesq Business Consulting Ltd.
Remote, up to 15 people
Two hours online
The briefing method, the quality check and one of your live workflows rebuilt on the call. For distributed teams and teams outside London. Leaves the team with a brief template and the five-point checklist.
£750£1,200
Three places a month at this rate. Standard rate £1,200.
In person, up to 20 people
Half day in person
- Pre-event interview, 30 minutes, about ten days before.
- A morning of method: briefing, grounding, safeguards and the quality check.
- Three live workflows rebuilt on your briefs, drafts and reports.
- AI search module, 20 minutes, optional: where you show up when a customer asks an AI.
- A checklist, templates and a 30-day plan the team keeps.
£1,200£2,000
Three places a month at this rate. Standard rate £2,000.
In person, up to 20 people
Full day in person
The half day, plus an afternoon setting up the team's shared AI project properly: brand voice, product facts, proof, banned phrases and the checklist loaded into the tool the team already uses, with a second set of workflows rebuilt on top of it.
£2,000£3,000
Three places a month at this rate. Standard rate £3,000.
Training and implementation
When we're building something for you, the training is part of it
See AI Implementation →A system only earns its keep if the team uses it well. So when we build something under AI Implementation, the training runs alongside the build rather than after it.
- At onboarding: one session on the briefing method and the quality check, so the team starts the new way of working on day one.
- At handover: three short sessions on the system itself, built on the team's own work. Included in the build.
- As use grows: a check-in at 30 days, then a session whenever a new workflow or new people join. Booked at the remote rate.
An example half day
An AI workshop for your team: a morning of method, an afternoon on your work
The afternoon is built from your pre-event interview, so the three workflows and the closing module change to fit the team. The team already uses ChatGPT or Claude. That's the entry requirement, not the lesson. Nobody writes code.
- 1Ten days before
Pre-event interview
Thirty minutes with you. What the team does in a typical week, which tools they use and any company rules on data, the three live pieces of work to rebuild, who in the room is sceptical, and what "worth the money" looks like on the Monday.
- 2Morning
The briefing method and the quality check
Out of search-engine mode. A structured brief in five parts: role, instruction, steps, end goal, narrowing. A project loaded with your brand voice, product facts and the ASA and CAP rules. Then the safeguards and the five-point check every draft passes.
- 3Afternoon
Three of your live workflows, rebuilt
A campaign brief to a first draft with a QA checklist. Last month's numbers to a report narrative the director can trust. One long asset into a month of content with a voice guide written in the room.
- 4Close
AI search, questions and the plan for Monday
Twenty optional minutes on where your brand shows up when a customer asks an AI instead of Google. Open questions on the problems the team hits every day, and an action plan for the next 30 days.
What to bring. One live brief, one current draft and one recent report or export from GA4, Search Console or an ad platform. Client names removed if you prefer. Laptops with your own ChatGPT or Claude logins.
What the team learns
AI training for employees: six things your team can use on Monday
Taught in a marketer's language, not the tool's, and every one of them practised on your own work before the day ends.
Structured briefing
Role, instruction, steps, end goal, narrowing. A brief the whole team writes the same way, so the draft that comes back is the draft you asked for.
Grounding on approved content
A project loaded with your brand voice, product facts, proof and the ASA and CAP rules, so the tool works from what you've signed off rather than what it remembers from the internet.
Safeguards and the quality check
Context limits and why long chats go wrong. Telling the tool to say when it doesn't know. A five-point check and a named person signing off before anything goes out.
AI search visibility
What changes when the customer asks ChatGPT, Google AI or Perplexity instead of searching, and the signals that get a brand named. One optional 20-minute module; the full picture is the AI Visibility Audit.
Content workflows with a check at the end
Brief to draft to sources to approval as a repeatable line, and one long asset turned into a month of content without repetition or invented detail.
Reporting narratives from your numbers
GA4, Search Console or ad platform exports into the commentary the director reads, where every sentence points to a number and every "why" is labelled a hypothesis.
The afternoon
AI training for marketing teams: three workflows rebuilt in the room
Not samples. The team's own brief, the team's own numbers, the team's own long asset. The interview can swap any of them for a workflow the team runs every week.
Campaign brief to first draft
- You bring a live brief for a landing page or campaign email.
- We build the structured brief, a draft, and the mark-up: claims that need a source, tone drift, calls to action that don't match the funnel stage.
- You keep a brief template and a QA checklist.
Monthly report narrative
- You bring an export from GA4, Search Console or your ad platform.
- We build a prompt that turns the numbers into commentary, where every sentence points to a number in the sheet.
- You keep the prompt and a check that stops invented explanations reaching the board.
One long asset into a month of content
- You bring a webinar transcript, a case study or a long blog post.
- We build a LinkedIn series, a newsletter section and three short captions from a voice guide written in the room.
- You keep the repurposing workflow and the voice guide.
Fit
Who it's for, who it's not
We'd rather say no on the call than run a session that doesn't land.
A good fit
- A team that already uses ChatGPT or Claude for real work, every week.
- Someone who'll sign off a checklist and hold the team to it.
- Three live pieces of work you can share: a brief, a draft, a report.
- Between 2 and 20 people who produce campaigns, content, proposals or reporting.
Not a fit
- A team that hasn't used AI for real work yet. The session assumes it; start with a free foundation course, then come back.
- Anyone expecting a tools demo. Every exercise runs on your own work, so there's nothing to watch.
- More than 20 people in one room. It stops working in pairs, so we split it into two sessions or run the remote format.
Want an automation or an assistant built, not just the skills to use AI? That's AI Implementation, and the training comes with it.
FAQ
Questions people ask about AI training
We already use ChatGPT.
We can get AI training free.
Can you automate our reporting?
How many people can attend?
What happens to our documents?
How does booking work?
What happens after the session?
Who runs it
A marketer first, and a trainer because of it
Twenty years in digital marketing, seven of them as an SEO manager in UK agencies, running search for Bupa Global and for Haleon brands including Anadin, Otrivine and Voltarol. Before that, a decade advising more than 50 charities on websites, search and Google Ad Grants. Every interview and every session is run by the same person, in a marketer's language and on the team's own work.
About us →Where
AI training in London or at your office
The half day and the full day run at your office, or in a room you book, anywhere across London, the South East and the Midlands. Further out, travel is agreed before booking and never added afterwards. The room needs a screen, a table the team can work around in pairs, and Wi-Fi good enough for 20 laptops. Teams elsewhere in the UK, and teams spread across offices, book the two-hour remote session.
Three places a month
Book a 20-minute call
Twenty minutes. We hear how the team works today, agree the format and a date, and tell you plainly if it isn't a fit.
Or email hello@fidesq.com and we reply within one working day.