Each step stands on its own and each one pays for the next. You can
stop after any of them with something useful in hand.
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Step 1. The review, £350
90 minutes · a two-page plan · credited against a build within 30 days
The review is 90 minutes with you and whoever answers the
enquiries. Before it, I send a test enquiry to your business the
way a customer would, by the form on your site or by email, and
I time what happens: how long until someone sees it, how long
until a reply, what the reply says, and whether anything is
recorded anywhere afterwards. Most owners have never watched
this happen from the outside.
In the 90 minutes we walk through the week: where enquiries
land, who follows up and how, how a booking gets made, how an
invoice gets chased, and what you would know on a Monday morning
if the numbers were in one place. I ask what you already pay for
and what you actually use. I ask what you have tried with AI and
why it did not stick.
You get a two-page plan within three working days. Page one is
what I found, with the timed test written up and the three
leaks that cost you most, in order. Page two is what I would
build first, what it would cost, what it would replace, and what
I would leave alone. If the answer is that nothing is worth
building yet, page two says so, and you have paid £350 for
a straight answer rather than £2,200 for a system you did
not need. The fee is credited against a build that starts within
30 days. Three reviews a month at this rate.
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Step 2. Implementation
10 working days · hosting in your name · £2,200 launch rate, £2,950 standard
AI implementation consulting, in my version of it, ends with
something running rather than something recommended. The usual
first build is a small business AI CRM:
every enquiry in one list whichever way it arrived, follow-up
sequences that run without anyone remembering to send them,
bookings against your real calendar, invoice tracking with a
link to Xero, and a weekly report that tells you the pipeline
number before you ask. Other systems by scope: a quoting tool
for a trade, an intake form and file for a clinic, a candidate
and client record for a recruitment agency.
The build takes 10 working days from the go-ahead. Days one to
four I collect logins, brand assets and the export from whatever
you use today. Day five it is running on your domain with your
own enquiries in it, and you see it before the second half of
the fee is due. Days six to ten are handover: three short
training sessions, a written runbook, and the logins to the
hosting account, the code and the database, all in your
company's name. If Fidesq stopped trading the week after, nothing
would change for you.
The launch rate is £2,200 for three builds a month, then
the standard £2,950. Half on booking, half at handover.
The £350 review is credited when the build starts within 30
days of the plan.
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Step 3. Support
Care plan · £249 a month · cancel any time
A system that nobody watches drifts. The care plan is
monitoring so I know it is up before you do, the software
updates that keep it secure, one change a month for anything you
would rather hand to me than ask the tools yourself, and a
monthly report on what the system did: enquiries in, follow-ups
sent, bookings made, invoices chased. £249 a month, no
minimum term, cancel any time.
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Step 4. Training
Half day in person £1,200 · two hours remote £750
The people who use the system are the reason it works or does
not. A half day in person, or a two-hour remote session, for the
team that answers the enquiries and runs the follow-ups. It is
built on your own work, not on samples: the enquiries that came
in last week, the replies that went out, the report you would
want on Monday. Teams that want the wider session on AI in their
own work, for marketing in particular, book the
AI workshops and training
page's half day instead.